Maximize Your Exposure


Pioneer Court is the most prominent and the largest publicly and privately owned plaza in Chicago.  This premier plaza offers over 46,000 SF of outdoor event space at the crux of North Michigan Avenue and the Chicago River – 401 N. Michigan Avenue. Pioneer Court features granite pavers, landscaped granite planters, and draws over 22,000 pedestrians daily from Chicago’s North Michigan Avenue.  The plaza is shared with Apple’s Global Flagship Store and provides immediate access to the Chicago Riverwalk.  Pioneer Court has quickly become one of the most dynamic open spaces in the city, playing host to a myriad of brand activations, art installations, events, film projects, and festivals that showcase the best of what Chicago has to offer.

 

AVAILABLE TO RENT FOR:

 

Public or private events

Festival or consumer expos

Brand activation including street teams

Movie, TV, or commercial filming projects

Art displays

Weddings

Corporate events or galas

And more!

 

Single or multi-day rentals available

Recent Events


CONTACT:

 

Ashley Duffy

Director of Events, Pioneer Court

[email protected]

312-854-8222

Past Events


Chicago Ducky Derby benefitting
Special Olympics Illinois

IPSY

Artfest Michigan Avenue

Sour Punch

Hydrafacial

The Wrigley Building

Illinois Lottery

First Aid Beauty

The Magnificent Mile
and RAM Racing

AT&T

Target

Shamrock Shake

Guinness

Chicago Fire

Chicago Bears

Garrett Popcorn Shops 70th Anniversary

What's Trending?

#401NorthMichigan


401-Heat-Map_2023

This heat map shows an aggregation of geotagged photos uploaded to Google Maps and Google Earth with the brightest spots showing the highest concentrations of photos. Pioneer Court, the plaza at 401 North Michigan, is arguably the brightest spot on the map.

Today marks the 104th anniversary of the Dusable (Michigan Avenue) bridge. The bridge completed Daniel Burnham’s plan for Chicago in 1920, connecting the south side of the river to @themagmile. Great photo by @barrybutler9 📸

#401nmichigan #zeller #chicago #downtown #bridge #dusablebridge #history #chicagohistory #chicagoriver #river #michiganave #magmile #onthemile #pioneercourt

Today marks the 104th anniversary of the Dusable (Michigan Avenue) bridge. The bridge completed Daniel Burnham’s plan for Chicago in 1920, connecting the south side of the river to @themagmile. Great photo by @barrybutler9 📸

#401nmichigan #zeller #chicago #downtown #bridge #dusablebridge #history #chicagohistory #chicagoriver #river #michiganave #magmile #onthemile #pioneercourt
...

401 Tenants, let’s kick off the outdoor season at The Park this Friday, May 10th from 3-5pm at a happy hour sponsored by Sayless Spritz.🍹Don't miss out on the fun - RSVP via the 401 Tenant App! We hope to see you there.☀️
 
#401northmichigan #zeller #chicago #downtown #happyhour #spring #summer #pioneercourt #onthemile #magmile #michiganave #tenantappreciation #event #tenantevent

401 Tenants, let’s kick off the outdoor season at The Park this Friday, May 10th from 3-5pm at a happy hour sponsored by Sayless Spritz.🍹Don`t miss out on the fun - RSVP via the 401 Tenant App! We hope to see you there.☀️

#401northmichigan #zeller #chicago #downtown #happyhour #spring #summer #pioneercourt #onthemile #magmile #michiganave #tenantappreciation #event #tenantevent
...

We are excited to open The Park at 401 today! The Park is a great spot for Tenants to enjoy the outdoors right on Michigan Avenue. This amenity is open exclusively for Tenants Monday-Friday 7:00AM- Dusk. Private rental options are available. Please reach out to the Management Office with any questions. 

#401nmichigan #zeller #outside #summer #pioneercourt #downtown #summer #spring

We are excited to open The Park at 401 today! The Park is a great spot for Tenants to enjoy the outdoors right on Michigan Avenue. This amenity is open exclusively for Tenants Monday-Friday 7:00AM- Dusk. Private rental options are available. Please reach out to the Management Office with any questions.

#401nmichigan #zeller #outside #summer #pioneercourt #downtown #summer #spring
...

Our blood drive with American Red Cross is on Wednesday, May 15th from 10:00am-2:00pm. We are hoping to support as many lives as possible and hope you will join if you are able to donate. Link in bio to sign up! 

#401nmichigan #zeller #chicago #blooddrive #savelives #donateblood #redcross #americanredcross

Our blood drive with American Red Cross is on Wednesday, May 15th from 10:00am-2:00pm. We are hoping to support as many lives as possible and hope you will join if you are able to donate. Link in bio to sign up!

#401nmichigan #zeller #chicago #blooddrive #savelives #donateblood #redcross #americanredcross
...

For this Mother’s Day, let Bath & Body Works New Brightest Bloom collection inspire you to make a one-of-a-kind gift for mom. Craft your own bouquet with @bathandbodyworks. 💐

🗓️ Saturday, May 4th @pioneercourt 10:00am – 6:00pm

Be sure to stop by on Saturday for this fun event! 

#401nmichigan #zeller #pioneercourt #mothersday #flowers #fun #freeevent #chicagoevents #downtown #magmile #onthemile

For this Mother’s Day, let Bath & Body Works New Brightest Bloom collection inspire you to make a one-of-a-kind gift for mom. Craft your own bouquet with @bathandbodyworks. 💐

🗓️ Saturday, May 4th @pioneercourt 10:00am – 6:00pm

Be sure to stop by on Saturday for this fun event!

#401nmichigan #zeller #pioneercourt #mothersday #flowers #fun #freeevent #chicagoevents #downtown #magmile #onthemile
...

Taco week is right around the corner! 🌮

Join @foodtruckcommunity on @pioneercourt for a week of food trucks featuring @flashtacoofficial and @tacosmarioschicago 🚚 🌮

🗓️ May 7-10, 11am-2pm daily

Taco week is right around the corner! 🌮

Join @foodtruckcommunity on @pioneercourt for a week of food trucks featuring @flashtacoofficial and @tacosmarioschicago 🚚 🌮

🗓️ May 7-10, 11am-2pm daily
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