Maximize Your Exposure

Pioneer Court is the most prominent and the largest publicly and privately owned plaza in Chicago.  This premier plaza offers over 46,000 SF of outdoor event space at the crux of North Michigan Avenue and the Chicago River – 401 N. Michigan Avenue. Pioneer Court features granite pavers, landscaped granite planters, and draws over 22,000 pedestrians daily from Chicago’s North Michigan Avenue.  The plaza is shared with Apple’s Global Flagship Store and provides immediate access to the Chicago Riverwalk.  Pioneer Court has quickly become one of the most dynamic open spaces in the city, playing host to a myriad of brand activations, art installations, events, film projects, and festivals that showcase the best of what Chicago has to offer.




Public or private events

Festival or consumer expos

Brand activation including street teams

Movie, TV, or commercial filming projects

Art displays


Corporate events or galas

And more!


Single or multi-day rentals available

Recent Events



Ashley Gordon Duffy

Director of Events, Pioneer Court

[email protected]


Past Events

Chicago Ducky Derby benefitting
Special Olympics Illinois


Artfest Michigan Avenue

Sour Punch


The Wrigley Building

Illinois Lottery

First Aid Beauty

The Magnificent Mile
and RAM Racing



Shamrock Shake


Chicago Fire

Chicago Bears

Garrett Popcorn Shops 70th Anniversary

What's Trending?



This heat map shows an aggregation of geotagged photos uploaded to Google Maps and Google Earth with the brightest spots showing the highest concentrations of photos. Pioneer Court, the plaza at 401 North Michigan, is arguably the brightest spot on the map.

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