
Maximize Your Exposure
Pioneer Court is the most prominent and the largest publicly and privately owned plaza in Chicago. This premier plaza offers over 46,000 SF of outdoor event space at the crux of North Michigan Avenue and the Chicago River – 401 N. Michigan Avenue. Pioneer Court features granite pavers, landscaped granite planters, and draws over 22,000 pedestrians daily from Chicago’s North Michigan Avenue. The plaza is shared with Apple’s Global Flagship Store and provides immediate access to the Chicago Riverwalk. Pioneer Court has quickly become one of the most dynamic open spaces in the city, playing host to a myriad of brand activations, art installations, events, film projects, and festivals that showcase the best of what Chicago has to offer.
AVAILABLE TO RENT FOR:
Public or private events
Festival or consumer expos
Brand activation including street teams
Movie, TV, or commercial filming projects
Art displays
Weddings
Corporate events or galas
And more!
Single or multi-day rentals available
Recent Events
Past Events
Chicago Ducky Derby benefitting
Special Olympics Illinois
IPSY
Artfest Michigan Avenue
Sour Punch
Hydrafacial
The Wrigley Building
Illinois Lottery
First Aid Beauty
The Magnificent Mile
and RAM Racing
AT&T
Target
Shamrock Shake
Guinness
Chicago Fire
Chicago Bears
Garrett Popcorn Shops 70th Anniversary
What's Trending?
#401NorthMichigan

This heat map shows an aggregation of geotagged photos uploaded to Google Maps and Google Earth with the brightest spots showing the highest concentrations of photos. Pioneer Court, the plaza at 401 North Michigan, is arguably the brightest spot on the map.