Overview

Maximize Your Exposure


Pioneer Court is owned by the 401 North Michigan Building (formally Equitable Building), and managed by Zeller, making it the largest privately owned plaza in Chicago.   This historic landmark plaza is located at the northeast corner of the Chicago River and North Michigan Avenue, along The Magnificent Mile™.

This prominent plaza offers over 46,000 SF of outdoor event space and attracts over 30,000 pedestrians daily.  Pioneer Court hosts over 30 events a year, making it the most active outdoor venue in downtown Chicago.

Available to Rent For:


  • Art Displays
  • Brand Activations
  • Community Events
  • Consumer Events
  • Corporate Events
  • Festivals
  • Filming Projects
  • Weddings

For more information on how to rent Pioneer Court and received a custom quote, contact:

Ashley Duffy

Director of Events, Pioneer Court

[email protected]

312-854-8222

History of Pioneer Court


Pioneer Court is believed to be the site of Jean Baptiste Point du Sable’s original residence and trading post, making it the location of the first pioneer settlement in what would later become Chicago.   In 1965 the plaza was built on the former site of his homestead as part of the Equitable Life Assurance Society of America Building. For decades, the Equitable Building was the headquarters for International Harvester, the descendent of Cyrus McCormick’s original reaper works.  Equitable remained the building and plaza’s owner until it was acquired in 2001 by Zeller and later, Walton Street, who retained Zeller as management.

Zeller spearheaded the reimaging of Pioneer Court, including the development of the one-of-a-kind Apple World Flagship Store.  In addition, Zeller has activated Pioneer Court as a community space, welcoming a variety of events, festivals, brand activations, iconic art installations, and event some notable TV and Movie filming.